Digital Coupons, Printed Coupons

Digital Coupons, Printed Coupons Digital Coupons, Printed Coupons
They help build your lists!
 
• Digital coupons can be followed by anopt-in prompt
• Customers who may otherwise not joinmarketing lists will when presented with an opt-in incentive like an immediate coupon
• Like print coupons, they can be distributed outside your locations
• 2011 Knowledge Networks study on digital coupons for CPG found that 46% of digital redeemers were prior nonbuyers of the product, compared to 34% for traditional print coupons
 
 Key points for CD Sales Effectiveness InsightVision.Biz Key points for CD Sales Effectiveness Key points for CD Sales Effectiveness
Digital Coupons, Printed Coupons
They help build your lists!
 
• Digital coupons can be followed by anopt-in prompt
• Customers who may otherwise not joinmarketing lists will when presented with an opt-in incentive like an immediate coupon
• Like print coupons, they can be distributed outside your locations
• 2011 Knowledge Networks study on digital coupons for CPG found that 46% of digital redeemers were prior nonbuyers of the product, compared to 34% for traditional print coupons
 
Digital Coupons, Printed Coupons
Digital vs. traditional
 
Digital coupons attract more new buyers than print coupons by a margin of 35% (Knowledge Networks)
 
• Digital coupon printers are 35% more likely to have a household income of  $75K+ and 17% more likely to have college or advanced degrees (360i)
• Digital coupons have higher redemption rates than traditional coupons
• Digital coupon impressions are trackable 
• Digital coupons are often cheaper to send > cost to send them can be directly related to redemption
 
Why retailers love digital coupons: Better targeting, lower cost
 
• People who receive them are already opted in to your list -- paying to reach them makes more sense
• Print costs are increasing while readership dwindles, especially in younger age groups
• Mobile coupons can be segmented based on any data you collect
• Mobile coupons work in real-time (90% of SMS recipients read their text messages within three minutes)
 
What kind of redemption rate can I expect?
 
Redemption rate varies by industry and by offer.
 
• Kwik Trip gets 10-13% redemption on free offers and 2-3% redemption on 50-cent coupons 
• IHOP got a 10% redemption rate on a free stack of pancakes 
• A 2010 Mobile Commerce Daily case study reported a 40% redemption rate on mobile car wash coupons
 
Free offers generate higher redemptions.
 
 
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