- To inform it, when you have concert in the town
- To shoot to your fans by e-mail new songs, just to keep them updated
- To do after sells a CDs, T-shirts or Vinyls
The main question is: you shouldn’t disconnect with your fans. You should keep them updated
But the second questions is HOW TO BUILD YOUR FANBASE ?
Our experience says, that voucher codes embedded on your tickets is very fast way.
Just calculate: if on every concerts you are visited of at least 300 people and because the embedded vouchers are free of charge for the fans, the statistics says 30 % - 40 % is the redemption rate of the vouchers, which is 100-120 fans contacts per concert.
You can calculate by your own how much fans contacts you can build and how fast?
What do you need to do this strategy?
1. Stickers on Tickets!
2.Voucher text on Tickets!
3. Voucher codes!
The tickets can look like this: